The fifth #BrainTumorThursday campaign in October provided solid numbers, The numbers for this week’s campaign: Impacts (deliveries to people’s timelines): about 53M+; Participants: about 540 and Tweets: about 1,600. over the course of 5 #BrainTumorThursday campaigns, However, since there are many tweets tagged with #BrainTumorThursdat that fall outside of each weekly campaign, it is worth noting that our month to date total impacts are well over 62M;
A few of the participants in week five
Now, for the standard cautionary notes about the statistics listed above:
- All the totals are listed as approximate due to problems with the feed from Twitter to third party apps. There are gaps in the feed. Sometimes there is an hour or two gap in the feed and sometimes accounts with high follower counts are omitted. Thus, the numbers reported by all third party apps are typically low.
- With respect to the total number of participants over two or more campaigns, there is no reliable way that I know of to delete duplication. In other words, @melee_me tweets in every weekly campaign, but included in the participate number for each campaign. This means that she is included twice in the cumulative totals over the first two campaigns.
- With respect to impacts, it should be understood that the figures do not indicate unique impacts on unique timeline. An example is that if I tweet something and @melee_me retweets it, and we have a common follower, the tweet will show up in that follower’s timeline twice but two impacts for the same tweet will be recorded. How to interpret this is beyond me and it may make no real difference at all so long as the message is getting out there. However, it could be the case that we may not have a true measure of the success of the campaigns over time. Nevertheless, the week over week, month over month increases do carry meaning and are significant.