Final #BrainTumorThursday campaign for 2013


Despite my concerns over a the adverse impact of the holiday season, we had a very healthy campaign this week.  The numbers reveal more: 4th campaign in December:: Impacts (deliveries to people’s timelines): well over 42M; Participants: nearing 4,500, and Tweets: over 10,000..

Everyone who contributes even a single tweet or retweet is a highly valuable #BrainTumorThusday participant, nevertheless there are a few “MVPs” who should get a special shout out.

Coming mid week next week, a wrap up of December and all of 2013.

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3rd #BrainTumorThursday Campaign in December


Let’s dive right into the numbers for this week.  numbers for the second campaign in December: Impacts (deliveries to people’s timelines): well over 28M; Participants: nearing 4,500, and Tweets: over 2,100.

Week 3 top MVPs (of course every participant is an MVP in my book), people who contributed a large number of tweets or people who delivered a high number of impacts:.

2nd #BrainTumorThursday Campaign in December


first1213Let’s do the numbers for the second campaign in December: Impacts (deliveries to people’s timelines): over 35.8M; Participants: nearing 4,500, and Tweets: nearing 5,500.  In this campaign, we had a lot of participation producing a lot of tweets, which demonstrates the breadth of the campaign this week.

Now for this weeks’ top influencers..

First #BrainTumorThursday Campaign in December


first1213

Initial progress for #BrainTumorThursday seems slow, which I think is to be expected given that this is the holiday season. First, let’s do the numbers for the fourth campaign: Impacts (deliveries to people’s timelines): about 21.25M; Participants: nearing 750, and Tweets: nearing 1250.

Impacts of 21.25M seems low, but that is only compared to the most recent months.  To put it into perspective, the totals for this first week essentially matches the totals for all four weeks in the months of  March through August.

Here a few of those whom I consider to be superstars for the first #BrainTumorThursday campaign for December (in no particular order at all). They have been selected for either contributing a high number of tweets or a high number of Impacts).

Correcting reporting mistakes for the 4th #BrainTumorThursday campaign in November


Well, it turns out that I blew the stats in my post: 4th #BrainTumorThursday campaign in November.  So, here are the corrections:

Metric Correct numbers Numbers previously posted
Impacts Over 26,000,000 Over 17,500,000
Participants Over 1,100 Nearing 1,600
Tweets Nearing 1,500 Nearing 1,600

This shows that there were a considerably higher number of impacts from fewer tweets and participants.  I have no idea how to explain that.:

Superstars for #BrainTumorThursday in November


Literally thousands of people contributed to the success of the #BrainTumorThusday brain tumor awareness campaign in November, all of whom are superstars.  However, the following people have been selected (by me) for special recognition for either contributing a high number of tweets or a high number of Impacts during the month.  They are listed in no particular order.

Thank you to all contributors.  Let’s continue the effort in December.

November #BrainTumorThursday Totals


In November, there was a retreat from the lofty heights of the use of the #BrainTumorThursday hashtag in October.  This is probably due to two factors: 1) October included 5 Thursdays, whereas November had four; and 2) we are now into the holiday season which would seem to logically cause a downturn in participation.  However, looking back to September, there continues to be an upward trend.  Here are the numbers for November.

Impacts (Deliveries to people’s timelines:about 159M  (275M in October and 103M in September).

Participants: about 4,500 (7,500 in October and 3,500 in September).

Tweets: about 8,600  (16,500 in October and 9,000 in September).

Even though the total number of November tweets was off from September, the all important number of participants in November increased over September as did the impacts.

It is safe to assume that December will fall more in line with November due to the holiday season.  It probably will not be known until the first two months of 2014 whether October was an anomaly.

The number of important participants in #BrainTumorThursday for November is about 4,500, i.e. every single participant.  Thanks to all of you.  Still there a few participants whom I consider to be superstars for the final  #BrainTumorThursday campaign (selected for either contributing a high number of tweets or a high number of impacts).