Well, it turns out that I blew the stats in my post: 4th #BrainTumorThursday campaign in November. So, here are the corrections:
Metric | Correct numbers | Numbers previously posted |
Impacts | Over 26,000,000 | Over 17,500,000 |
Participants | Over 1,100 | Nearing 1,600 |
Tweets | Nearing 1,500 | Nearing 1,600 |
This shows that there were a considerably higher number of impacts from fewer tweets and participants. I have no idea how to explain that.: