It is exciting to discuss the brain tumor awareness campaign results for March 2014 because they anchor an effective first quarter of 2014. We amassed around 10,500 tweets from nearly 6,000 participants, yielding approximately 97,000,000 time line deliveries. The March numbers were influenced by a solid performance in the campaign last week.
Overall, for the first three months of the 2014 brain tumor awareness campaign, over 63,500 tweets from nearly 49,000 participants produced over 390,000,000 time line deliveries. WOW.
There is one number reflected in the quarterly that I find suspicious: 49,000 participants. It just seems to be too high. In the past, I would not have worried much about the participant number; I was just focused on the time line deliveries. However, I have recently become convinced that the number of participants is at least as important as time line deliveries, if not more so. The bottom line is that thousands of people are tweeting and/or retweeting about awareness and touching time lines hundreds of millions of times. We can help but increase awareness at these levels.
My last observation is that we are on track for over a billion time line deliveries in 2014. That to me is a stunning and exciting fact.