#BrainTumorThursday Awareness Campaign for March 2014 and Q1 2014


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It is exciting to discuss the brain tumor awareness campaign results for March 2014 because they anchor an effective first quarter of 2014.  We amassed around 10,500 tweets from nearly 6,000 participants, yielding approximately 97,000,000 time line deliveries.  The March numbers were influenced by a solid performance in the campaign last week.

Overall, for the first three months of the 2014 brain tumor awareness campaign, over 63,500 tweets from nearly 49,000 participants produced over 390,000,000 time line deliveries.  WOW.

There is one number reflected in the quarterly that I find suspicious: 49,000 participants.  It just seems to be too high.  In the past, I would not have worried much about the participant number; I was just focused on the time line deliveries.  However, I have recently become convinced that the number of participants is at least as important as time line deliveries, if not more so.  The bottom line is that thousands of people are tweeting and/or retweeting about awareness and touching time lines hundreds of millions of times.  We can help but increase awareness at these levels.

My last observation is that we are on track for over a billion time line deliveries in 2014.  That to me is a stunning and exciting fact.

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February 2014 #BrainTumorThursday Stats


I think that we may have been spoiled by the lofty numbers accomplished toward the end of 2013: February totals appears to be off from January.  I use “appears” because, more so than is typically the case, the totals we get from third party apps have informational gaps.  I know that the totals miss at least 5 million impacts (deliveries to people’s timelines) and perhaps a good many more.  So for February, we will have to rely on the best information available coupled with what I hope is a rational guess on my part.  So with a huge caveat about accuracy, February looks like this:

92M Impacts

7,500 Tweets

3,700 participants.

Completely accurate or not, 3,700 participants is quite significant – whether a tweet or a re-tweet each one of those people knowingly took an action to further brain tumor awareness. Now that is something to build on!

Last #BrainTumorThursday for February 2014


You may have noticed that I didn’t report anything last week.  That was because there was a pretty big gap in the Twitter feed to third party apps, and I’ve been trying to get a handle on what was missed.  I’ve pushed that exercise to the February wrap up next week.  For this week, we’ll do a quick review:

Very roughly, about 16.8 million impressions, 1,400 tweets, and 700 participants.

This week’s superstars:

Have a great weekend

#BrainTumorThursday through February 14, 2014


February 14 is the halfway point for the month, so it makes sense for us to take a look at where we are. Over 44M deliveries of the hashtag to people’s feeds, nearly 3,800 tweets and about 2,000 Participants.

So far, February is lagging behind January.  To be fair, January did have 5 Thursdays.  Still, there is untapped potential for February.  Let’s “take it to the streets” this week!

Big contributors in the first half of February include:

Summary of #BrainTumorThursday Efforts: January, 2014


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For January, 2014:

  • Impacts: 173M+
  • Tweets: nearly 45,000
  • Participants: about 40,000

If this winds up being the monthly average for all of 2014, we will reach 2,000,000,000 impacts and top 500,000 tweets!  This is particularly amazing when you consider that 2013 had 970,000,000 impacts.

Big players in January include:

Thank you to all of these folks and all the other 40,000 participants.  You are all rocking Twitter for brain tumor awareness.

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Last #BrainTumorThursday in January, 2014


Well the last campaign of January 2014 is in the books.  So here are the numbers:

4th campaign in January:: Impacts: over 21.5M; Participants: over 1,300, and Tweets: about 1,800.

By giving a shout out to certain individuals, I never what to diminish the fact that every partipant plays a very important role in each campaign.  The following are the ones who, in my opinion, deserve a shout out for this particular #BrainTumorThusday effort.

January totals to follow.

Final #BrainTumorThursday campaign for 2013


Despite my concerns over a the adverse impact of the holiday season, we had a very healthy campaign this week.  The numbers reveal more: 4th campaign in December:: Impacts (deliveries to people’s timelines): well over 42M; Participants: nearing 4,500, and Tweets: over 10,000..

Everyone who contributes even a single tweet or retweet is a highly valuable #BrainTumorThusday participant, nevertheless there are a few “MVPs” who should get a special shout out.

Coming mid week next week, a wrap up of December and all of 2013.